The Camp David Accord Essay -- Political History Historical Israel Ess

The Camp David Accord Works Cited Missing By 1978 the thirty-year war that had been fought between Egypt and Israel had come to a point where there was a chance for peace. The area that had been at the center of the turmoil was the West Bank of the Jordan River and the Gaza Strip. The problem was that both countries believed that they had the rights to this land: Israel, biblically and Egypt, politically. So an invitation by President Jimmy Carter to President Anwar Sadat of Egypt and Prime Minister Menachem Begin of Israel was extended. The invitation was for a meeting in the Catoctin Mountains of Maryland at the presidential retreat, Camp David. The meeting was so that the framework of a peace agreement, known as the Camp David Accord, could be laid out between Sadat and Begin, with Carter as the mediator. Both Sadat and Begin had their reputations and their countries’ futures on the line, not to mention the future of the Middle East. All of the countries neighboring Egypt and Israel would be affected by an Egyptian /Israeli agreement of any kind and maybe encouraged to come to an agreement of some sort for that region. A lot of problems had to be overcome for this summit to be a success. One of them was that the hatred and suspicions between President Sadat and Prime Minister Begin ran very deep. Another problem was that the outside pressures were too strong to permit an easy and early resolve for issues that had a long and ancient history (Mideast 26). The last problem was the hope that President Carter could put out of his mind the psychological profiles done by the CIA on both Begin and Sadat, which could have adversely affected his ability to mediate the proceedings. The long-standing hatred between Sadat and Begin was not one of a personal nature. It had more to do with the political differences of their two countries. Israel has held that the West Bank and the Gaza Strip were theirs because of the establishment of the State of Israel, out of what was Palestine in 1948 and by right of heredity. This was the land that God had told Moses was the Jewish Promised Land. The Egyptians, on the other hand, claimed that the West Bank and the Gaza Strip were theirs. They based their claim on the fact that there were Egyptian citizens living in these areas at the time, the State of Israel was established, so therefore it must be Egyptian land. In ... ...reaty between them within three months of the signing of this agreement (Camp 43). So by the close of the summit, Begin had accepted the new â€Å"words,† which he once had considered improbable (Blitzer 48). For someone like Begin, who holds a lot of value in the power of words, this agreement was not easy to come by. What all the men involved wanted to know was how the meaning of the words would be translated on the ground in the months and years to come (Blitzer 48). In the final analysis of the meetings at Camp David, it’s important not to focus on what was not accomplished, but on what was. The agreement that these two leaders came to was much more than a â€Å"framework for peace;† it was a first step in a long process. A process that many people here and abroad thought would never come. In the years that followed this summit, there were more and more talks that have lead to the relative peace in that part of the world today. So, what Camp David did more than anything else was to set the groundwork to get people talking to each other in a positive direction. The three men had progressed from an agreement to pray together to an agreement to try and make a lasting peace (Blitzer 48).

Marketing Strategies of IBM Essay

Introduction This study aims at examining the use of theoretical marketing approaches in the practical business scenario. In this domain the marketing strategy of IBM has been considered on empirical grounds. It is by the use of marketing theory and concepts that the study evaluates the marketing strategies of IBM and its role in fulfilling the firm’ overall goals and objectives. Four specific aspects of marketing strategy evaluation are assessed in this study. Initially the proceedings are related to the importance and the use of information in successful marketing strategies by IBM. This is followed by a discussion on IBM marketing strategies in relation to its organisational strategy. The paper also makes an analysis of the application of IBM marketing strategies in global context. Lastly e-business strategies of IBM in the marketing domain are assessed. Evaluation of marketing strategy of IBM International Business Machines Corporation, better known as IBM, is a multinational IT company involved in the manufacture and retail of computer hardware and software applications, and IT consulting services. Employing the best talents in the industry, IBM is today the largest as well as the most profitable information technology employer in the world. Despite of the adverse economic conditions, the firm achieve a significant increase in its net revenue and income in 2008 compared to previous years. Well – devised and efficient marketing strategies have been the key to IBM’ global success. The company strongly believes that devising effective marketing strategies requires making appropriate decisions that can well enhance all kinds of competitive advantages and can create all kinds of new sources of value for the purpose of improving the organisational revenue growth. According to Luq Niazi, Leader of Strategy and Change at IBM, â€Å"when the leaders of an organisation think about their business as components, it becomes clear which ones they need to own – and which they do not†. This clearly indicates the great emphasis that IBM places on the performance and  decision making capabilities of leaders in devising effective marketing strategies. In addition, the firm also considers understanding the requirements and needs of customers as crucial for developing effective marketing strategies. Understanding the innovative demands of customers lies at th e core of developing effective marketing strategies. Based on IBM’ market share and dominance in the IT industry, the firm can be aptly described as a ‘market leader’. Being a market leader, an important marketing strategy which IBM uses against its competitors is the defensive marketing warfare strategy. The defensive marketing strategy involves the firm employing tactics to maintain its market share. There are several tactics that firms use for defending their market share, such as fortification, counterattack, mobile defence and strategic retreat (Ries and Trout, 2005). Being the courageous market leader that IBM is, the firm adopts the best defensive marketing strategy which is â€Å"self attack†. IBM’ strategy is â€Å"cheaper and better than IBM†. Aware of IBM’ tactic, customers wait for IBM’ new prospects as they know that the Big Blue will constantly introduce new and better products which makes the firm’ own products obsolete. Another key marketing strategy employed by IBM for sustaining its market leadership is product differentiation strategies. Product differentiation can be achieved using a variety of factors such as distinctive products, reliability, durability, product design etc (Kurtz and Boone, 2006). IBM uses a product differentiation strategy based on quality of performance. In line with its quest for further growth and market leadership, the firm adopts a diversification strategy. The importance of IBM’ growth strategy has heightened in the current economic situation with companies in the computer industry having faced a massive drop in the industrial production and productivity of computer hardware and the future growth for this segment also appearing dim. In such a context, IBM has strategically reduced its exposure to hardware by diversifying into software and services. IBM also realises the importance of maintaining good relationships with its customers and in line the firm lays great emphasis on trust – based marketing strategies. Trust based marketing strategies stress on the need for organisations to gain ethical hold over consumer dealings and also be honest and open about its products and the services. For IBM, adoption of this strategy has been very effective in developing its brand  identity and image. In all of its marketing activities, the firm strives at building customer trust and loyalty. Importance and use of information in IBM marketing strategy The importance and use of information is vital for gaining success. In line, IBM adopted the strategy to take up Social Networking to the work place. It is an absolute means of sharing ideas, complains and letters of appreciation in public. By means of adopting networking opportunities, IBM established its strong hold over competitive market. It is through the provision of Social Networking (SN), that IBM established its commitment to technology and developed an enterprise – wide SN mindset. IBM is the first major IT supplier that has got potential provisions for SN and is in the process of changing the entire enterprise along with a credible application to address the market. By means of investments made in the SN domain, IBM has gained enough market strengths in the enterprise lineage, global services, deep pockets and above all in gaining loyal customers. By success of SN, IBM proved to be a fine player in the domain of information networking. The proceedings have added many advantages to its organisational global services. SN for enterprises have been implemented with enough marketing strategies and this is what is providing IBM with technical expertise in the field of organizational/adoption issues. The launching of more facilities related to SN are relevant to the competition of the market. The launcher came up with a new idea and launched it much before the though had developed in anyone’ mind. The second big thing to the adoption of marketing strategy is the IBM’s mindset in the launching of Lotus Connection. It is an information networking process with collaboration-centric approach to SN and helps in information sharing and uninterrupted workflow. By few minutes of exploration anybody can well get hold over its functionalities. IBM kept it easy and user friendly; the basics of marketing strategies. When it comes to the use of information system in IBM, the adoption of unique kind of marketing strategies is predominant. The basic approach is in being innovative and adopting something that is very user friendly and easy for the customer to adopt. Complicacies in the same field can lead to failure of  the same. This is the reason that IBM lays emphasis over making it simple, easy and sharing more than the consumer can expect. Once there is a kind of trust and sense of being facilitated gets into the consumer, he hardly will opt for any other company and this is what IBM believes to the core. Application of innovative ideas in the field of information sharing units can be of great risk, but under the marketing strategy of IBM, this risk has been taken again and again with enough success. IBM marketing strategy in relation to Organisational strategy The strategic effectiveness of an organizational strategy can be measured using SWOT analysis. This is a structure that figure out strengths, weaknesses, opportunities and threats of a particular company. Incorporating the Johnson and Scholes’ model for corporate strategy into this structure creates three success criteria for evaluating a firm (Rifkin, 2001). These are as following; Suitability can be assessed to identify the factors that will support the strategies. Feasibility is all about the adoption of executing the strategy into practical field. Acceptability is something that will determine the reactions that the organisation will receive by the execution of the strategies. At IBM, employees are greatly encouraged to initiate creative marketing tactics. The application of SWOT and the Johnson and Scholes model proves that IBM has got enough potentiality in developing well crafted assessment about itself. Its main strength lies in identifying its weaknesses. The approaches are all very professional and the marketing persuasions are well structured as per the organ isational structure. As per the declarations made by the official site of IBM, the basic marketing strategy in relation to organisational strategy adopted by IBM is more concerned about the proceedings led by HRM. The perspectives of organisational dealings are strategically adopted to meet the demands of HRM. The typical business culture of IBM is customer centric and in hence a substantial amount of responsibility is placed on the HR department. It has been marked that on traditional ground many IBM executives along with aspiring general managers are selected for the purpose of improving sales force and market oriented projects. It can be well marked as Samuel J. Palmisano, the current CEO, IBM; initially joined the company in the position of a salesman. With his determination and marketing strategies he achieved the position that he currently occupies (Spooner, 2002). Though it  is unusual for a CEO’s profile, but in IBM, growth of the organisation and the people working for it are directly proportionate to performances led in the field and the adoption of the marketing strategies which respond adequately to competitive pressures. Global context in IBM marketing planning In the global context, IBM has proved itself as a strong contender by managing to sustain in the most difficult situations. It has overcome the twists and turns it initially faced in adjusting to the ‘bricks-and-clicks’ business structure. Overcoming all the hurdles IBM is now achieving milestones through the advantages forwarded by brick-and-click enterprises. It is through this enterprise structure that IBM has transformed into a major player in terms of getting hold over global marketing plans. Its formulisations are inclusive of creating a global brand blueprint. It is a mode that usually gets expressed locally and after attaining some success approaches on global grounds. IBM always follows the process of establishing central framework and then architects the relevant consumer experiences to gain consistency with the brand. IBM always concentrates in gaining single view from its consumers and that helps in assessing the risk factors of global marketing strategies (R ometty, 2001). In order to meet the diversified point of views, IBM follows the structure noted below; Process of analysing the context of ‘when’, ‘where’ and ‘how’ the appropriate and relevant customer data can be collected. This is an approach that is done under the provision of practical market survey. The means to create absolute governance framework with special attentions led over management policies and overall practices. These are the sources that are collected through the purpose of encouraging customer centricity added by the scope to safeguard customer privacy. Approaches led by institute consistent processes for target customer is the next step. In this process the relationship led by the management across all the domains of sales and provided services of the organisation are scrutinized professionally. The process of appointing efficient team leaders and strong management initiators. IBM also appoints a leader who can perform as a single customer advocate and is very much accountable for all the sorted touch points. The marketing strategies adopted by IBM to meet global demands and competitions are well inclusive of a robust infrastructure. It has the provision for optimising flexibility and  a hub-and-spoke architecture for collecting consumer demands on global arena. There is also well marked acknowledgement for all the innovative ways adopted by the partners of IBM. Developments attain by the partners of IBM in global terms is also directly related to the marketing strategies followed by IBM. IBM understands the fact that partners can add much hold over the local market and can reach the consumer with more in-depth formulations. This is the reason that they believe in developing capitalized relationship with these partners for future opportunities. IBM and e-business strategies The motive of any electronic business is to efficiently meet consumer demands through internet networking. The internet provides a medium for businesses to reach out to customers globally at very low costs. It is an exclusive means adopted through the dealings related to information and communication technologies. In case of IBM the role of e-business is very strong. Through e-business strategies, IBM is equipping itself with all kinds of external activities and is applying determined relationships for respective business dealings; with individuals, diversified groups and corporate clients. According to ‘Who Says Elephants Can’t Dance?’; a book by a former CEO of IBM, Louis Gerstner (2003), IBM’ approach for e-Business strategies is handled by specialised e – business teams operating under IBM’s marketing department. It is through its e-business strategies that IBM is able to link its internal as well as external data processing systems with greater efficiency and flexibility. E-business helped IBM in reaching closer to its consumers, conveying the message of reliability and in urn enhancing customer loyalty to the brand. The proceedings led by IBM for the development and implementation of e-business concentrate on the diversified functions occurring through electronic capabilities. IBM is also a part of the entire value chain proceeding for more profitable dominance over the local as well as global market. There are some predominant sectors where the e-business strategies are applied to gain more trust and money from the consumer. These activities are noted below; electronic purchasing supply chain management processing orders electronically handling customer service cooperating with business partners These proceedings add special technical standards in the e-business structure of IBM. The firm also utilises e-business strategies to exchange of data between its partners and associate companies. As a matter of fact the e-business strategies of IBM are not much different from the other marketing strategies. The basic difference however depends over the expansion of management for sending and receiving contracts from the consumer. It is under this strategic implementation that IBM has adopted many local dealers to be a part of its services. These dealers are of course selected through some professional modes. The reputations of these dealers are marked by IBM first before offering the partnership. In terms of services for each product sold through e-business, IBM provides appropriate training to all those people who are a part of this structure. With strategic planning IBM is also into the dealings related to integrated intra and inter firm business proceedings. Conclusion From the above discussions, it can be derived that the marketing strategies adopted by IBM are built on the structure of trust – based marketing, defence marketing warfare, product differentiation and diversification marketing strategies. It is through the appropriate use of these theoretical approaches that IBM has established itself very strongly in the traditional marketplace as well as in the burgeoning online marketplace. IBM strives at fulfilling the needs and expectations of its customers and in enhancing customer trust and loyalty. The products and services provided by IBM can guarantee their utility to the customer’s satisfaction. In a nutshell, IBM is a courageous risk – taker that places great emphasis on innovative ideas for further growth. In line, the firm explores the consumer’s domain through proper hold over local and global proceedings. References Emerson, W.P. (1996) Building IBM: Shaping the Industry, Massachusetts Institute of Technology, USA. Gerst, Louis V. (2003) Who Says Elephants Can’t Dance? Leading a Great Enterprise through Dramatic Change. Harper Paperback Ham, A. and Rastelli, L.G. (2002) Marketing – Essential techniques and strategies geared towards results, John Wiley and Sons Inc, USA. IBM Global Business Services, http://www-935.ibm.com/services/uk/index.wss/home [retrieved on 19th Nov. 2009] Kurtz, D. L. and Boone, L.E. (2006) Principles of Marketing, 12th edn, Thomson South-western, USA. Ries, A. and Trout, J. (2005) Marketing warfare, Pearson, UK. Rifkin, J. (2000) The Age of Access, Putnum Books, New York Rometty, Ginni (2001) Five marketing tips for the digital age. http://www.935.ibm.com/services/au/index.wss/ibvstudy/igs/a1006209?cntxt=a1005848 [retrieved on 19th Nov. 2009] Spooner, John G. (2002) IBM meets lowered estimates. Staff Writer, CNET News April 17, 2002 http://news.cnet.com/IBM-meets-lowered-estimates/2100-1014_3-885259.htm [retrieved on 20th Nov. 2009] Find out more from UK Essays here: http://www.ukessays.com/essays/marketing/marketing-strategies-of-ibm.php#ixzz3JFUjpwpr

Dissociative Identity Disorder And The Disorder - 919 Words

Disorder and Topic The disorder I chose to research for my paper was Dissociative Identity Disorder. Dissociative Identity Disorder is formerly known as multiple personality disorder and is characterized as an individual presenting two or more alternate personalities. Those said personalities are said to essentially help an individual escape the stress and overwhelming struggles of everyday life (Traub, 2009). As for my topic I chose to explore was whether or not Dissociative Identity Disorder even existed. The reason I chose to explore DID was the curiosity I have always had over the disorder, because I feel that I have a sister that has a mild form of it and it is something I always have struggled with understanding. My older sister I believe has a mild for of the disorder, was indeed severely traumatized and sexually abused for years as a child. After watching Sybil I do have a better understanding of what DID is and how childhood trauma can definitely attribute to this disorder . So when choosing my topic of whether the disorder even existed, I definitely wanted to explore why the disorder is still typically a debate of existing or not and what has been researched on the disorder. Articles The three articles I chose to explore on DID all compare and contrasted the validity of existence pertaining to the disorder. Thee first article compared its validity to what generally constitutes a mental disorder, and its challenges. The second article surveyed psychologistShow MoreRelatedDissociative Identity Disorder ( Dissociative Disorder )1040 Words   |  5 PagesDissociative Identity Disorder Dissociative identity disorder, formerly known as Multiple Personality Disorder, is a mental illness that is greatly misunderstood, much like many other mental illnesses. Nicholas Spanos, Professor of Psychology, hypothesized Multiple Personality Disorder as a defense against childhood trauma that creates â€Å"dissociation† or a split mental state. The trauma sustained during childhood is so substantial, that the individual creates different identities to cope with itRead MoreDissociative Identity Disorder ( Dissociative Disorder )1194 Words   |  5 PagesDissociative Identity Disorder is a disorder distinguished by the existence of two or more distinct personality states. It is also known as DID or Multiple Personality Disorder. It is very rare, with only 20,000 to 200,000 known US cases per year. Currently, there is no known cure, but treatment can sometimes help. Many believe that DID can be caused by a significant trauma and is used as a coping mechanism to help avoid bad memories. The disorders most often form in kids victim to long-term physicalRead MoreDissociative Identity Disorder : Dissociative Identification Disorder1485 Words   |  6 PagesDissociative Identity Disorder Dissociative Identity Disorder is a mental disorder where an individual experiences two or more distinct personalities. When an individual is diagnosed with Dissociative Identity Disorder, one personality has dominant control of an individual. This personality controls how a person may act and how they live everyday life. A person diagnosed with this disease may or may not be aware of their alternate personalities. Each personality is contrasting of each other withRead MoreDissociative Identity Disorder970 Words   |  4 Pages Dissociative Identity Disorder (DID), formerly known as Multiple Personality Disorder (MPD) is a severe condition in which two or more dissimilar identities, or character states, are present and alternately take control of an individual. The person experiences memory loss that is vaguely extensive to be explained as common forgetfulness. These symptoms are not taken in consideration for by seizures, substance abuse or any other medical conditions. Description of DID: Symptoms: Read MoreDissociative Identity Disorder2780 Words   |  12 PagesDissociative Identity Disorder Imagine waking up in a new house, town, city, even state and not knowing how you got there. Now add onto that thought of forgetting almost a year of your life because someone else, or something, has taken over your body. That is just a look into dissociative disorders in general. Dissociative Disorders are ‘extreme distortions in perception and memory† (Terwilliger 2013). Dissociative Identity Disorder (DID), or previously known as Multiple Personality Disorder, isRead MoreDissociative Identity Disorder2296 Words   |  9 Pagesdefines dissociative identity disorder (DID) as the occurrence of a minimum of two different personalities and maybe more than two. It also clarifies that the switching between the distinct personalities can be observed by the individual who is suffering from dissociative identity disorder or witnessed by others. (Barlow, 2014, P. 1). This disorder used to be known as multiple personality disorder, which is more recognized and understood to peop le without a psychology background. This disorder can beRead MoreDissociative Identity Disorder1221 Words   |  5 PagesThis research paper is about Dissociative identity disorder (DID) as known as multiple personality disorder. DID in which a person could have many different parts to their personality due to severe stress and an experience of a trauma. A person with DID when the have control over their one identity they cannot remember what they did when their other identities were in control. Most of the time people with DID have two personalities but they could have more than two which is referred as alters. ThenRead MoreDissociative Identity Disorder1030 Words   |  5 PagesDissociative Identity Disorder Defining what is abnormal is not necessarily easy. There are many different criteria to determine what exactly is normal and what is abnormal. According to Ciccarelli and White (2012) as early as 3000 B.C.E. there have been human skulls found with holes in them. Archaeologists suspect this was caused because of the treatments they had years ago such as â€Å"trepanning†. Trepanning is done nowadays as well to remove extra fluids from the brain, as for years ago doctors didRead MoreDissociative Identity Disorder2158 Words   |  9 Pagesâ€Å"Dissociative Identity Disorder† Through out the years there has been many disorders that continue to be diagnosed on people, many can be difficult to deal with. Some of these disorders can be uncontrollable and can make it harder on the patients who are trying to get better. Disorders are not sicknesses that can be cured and gone with a couple of doses of medicine, disorders are serious problems a person has to deal with usually if not for a large amount of time, it can be every day for the restRead MoreDissociative Identity Disorder1678 Words   |  7 PagesDissociation is defined as â€Å"a mental process, which produces a lack of connection in a person s thoughts, memories, feelings, actions, or sense of identity† (Grohol, 2016). The Dissociative Identity Disorder (DID) is a severe condition in which two or more separate, distinct identities or personality states are present in an individual. In other words, a person has, what seems like, actual distinct and contrasting people in their head and these â €Å"alters† are able to take control of an individual’s